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Online Marketing

End of the Year Statistics

Top Searches for 2006
Three of the top search engines, Yahoo!, Google and Lycos, released their top ten most searched for terms in 2006. Though there were some similar results, the rankings tended to differ. "Nostradamus" ranked first with Google, but only ninth at Lycos, where "Dragonball" came in first. At Yahoo!, "Playstation 2" was the most requested, with "Dragonball" ranking fourth and "Nostradamus" ranking 16th.

*Source: eMarketer: eStateNews

Fastest Growing E-Tailers, Based on Total Shopping Trips
(U.S., Combined Home and Work)

RANK WEBSITE/PROPERTY 2005 2006 %CHANGE
1. Columbia House 30,386 70,736 219%
2. fingerhut.com 5,300 15,051 144%
3. overstock.com 12,215 26,894 107%
4. officedepot.com 10,222 18,003 92%
5. apple.com 17,322 33,642 71%
6. bestbuy.com 22,735 32,389 63%
7. hp.com 20,043 30,067 53%
8. staples.com 8,609 14,509 52%
9. amazon.com* 153,197 248,822 49%
10. circuitcity.com 8,346 12,950 41%

* includes ToysRUs
* Source: Nielsen//NetRatings

How Internet Consumers Find Web Sites

Search Engines: 

81%

Link From another site:

59%

Viral Marketing (word of mouth)

56%

TV:

48%

Guessed URL:

41%

Online advertising

20%

Radio:

19%

Direct Mail:

10%

*Source: Forrester Research Inc.

 
 

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